Helping people live a better day

Jeff Williams, COO, Apple, reflects on the success of the Vitality Active Rewards with Apple Watch benefit, how Apple’s collaboration with Vitality came into fruition and the results of the Incentives and Physical Activity study on Apple Watch conducted by RAND Europe.

Extraordinary feats, ordinary feet

From the plains of Missouri to the peaks of Kilimanjaro, ordinary people are running farther, climbing higher, and getting healthier than they ever thought possible. These three incredible stories show how Vitality is motivating them – every step of the way.