20% MORE ACTIVE
Vitality is the world’s largest behavioral platform linked to financial services globally and integrates into insurance and financial services to create shared value. By combining behavioural economics and clinical science to encourage and reward people to become healthier, Vitality is transforming financial services globally.
Today, over 10 million people across 22 markets are using Vitality to improve their health.
Vitality benefits health and creates shared value
Vitality benefits people’s health by using financial or lifestyle rewards to encourage them to engage in healthier behavior – from getting more active to improving their diets. Making people healthier has an economic impact and Vitality measures the value of behavior change over time – from lower premature death and disease rates, and lower overall healthcare costs, to increased productivity, health engagement and quality of life. The saving healthier behavior creates, enables Vitality to keep funding incentives that trigger and encourage further positive behavior to create shared value among Vitality members, businesses and society.
The antidote to physical inactivity
A main cause of disease globally is physical inactivity. Behavior-change programmes may offer a solution. A recent study by RAND Europe and Vitality has shown that Vitality Active Rewards with Apple Watch, a program that encourages physical activity, has made Vitality members at least 34% more active.
Whether overweight, underweight, old or young, in the United States, United Kingdom and in South Africa – Vitality members are exercising five days more on average every month.