Featured events

Taking Vitality’s purpose further with global thought leadership events to encourage businesses, government and society to create opportunities that promote positive behavior change for a healthier world.

Making the world more active through our strategic partnership with the Running World Cup

We're excited to announce that the Vitality Running World Cup is back! Linked directly to our global commitment to make 100 million people, 20% more active by 2025, this initiative will inspire a global movement in health and mass participation in running.

How it works

Taking place from the 21st of September 2021, the Vitality Running World Cup – an annual free-to-enter, digital knockout, global running competition – gives everyone the chance to represent their country to be crowned the Vitality Running World Cup Champion. The tournament is open to everyone over the age of 13 and of all fitness levels.

Every participant who runs or jogs at least three kilometers (or 2 miles) in 30 minutes or less will contribute towards their country’s total kilometre tally. For every running goal you achieve, you will also be helping UNICEF to vaccinate a child against Polio. Every run counts and participation is free by signing up on runningworldcup.com or by downloading the Running World Cup app.

Not only is the event back but so are many of our country captains. The eight-time gold medallist and global ambassador Usain Bolt will captain Jamaica once again whilst the 2012 Olympic gold medallist Jessica Ennis Hill captains the UK and Rio 2016 Champion, Wayde van Nierkerk is back to captain South Africa in a bid to regain the lead. A host of further captains will be announced soon.

Can your country count on you?

Launch of the latest RAND Study

6 November 2019
London, United Kingdom

Physical inactivity is a leading cause of the escalating global disease burden. In the largest study on physical activity behavior change by Rand Europe in 2018, results showed the effectiveness of incentives to make people more active. This year, Rand Europe conducted a new study – The economic benefits of a more physically active population, which shows how an active population can add $100 billion to the world’s GDP each year.