Featured events

Taking Vitality’s purpose further with global thought leadership events to encourage businesses, government and society to create opportunities that promote positive behavior change for a healthier world.

Making the world more active through our strategic partnership with the Running World Cup

We're excited to announce that the Vitality Running World Cup is Vitality's latest initiative to get people moving more. Linked directly to our global commitment to make 100 million people, 20% more active by 2025, this initiative will inspire a global movement in health and mass participation in running.

How it works

Taking place from 5 March 2020, The Vitality Running World Cup – an annual free-to-enter, digital knockout, global running competition – gives everyone the chance to represent their country to be crowned the Vitality Running World Cup Champion. The tournament is open to the public whatever of your age or fitness level. Every participant who runs or jogs at least three kilometers in 30 minutes or less will contribute towards your country’s total kilometres. Every run counts and participation is free by signing up on runningworldcup.com

A number of Olympic Gold medallists have been named as ambassadors for the Vitality Running World Cup, each taking the lead as captains for their county. The eight-time gold medallist and global ambassador Usain Bolt will captain Jamaica, the 2012 Olympic gold medallist Jessica Ennis Hill will captain the UK and Rio 2016 Champion Wayde van Nierkerk will lead for South Africa. A host of further captains will be announced soon.

Can your country count on you?

Launch of the latest RAND Study

6 November 2019
London, United Kingdom

Physical inactivity is a leading cause of the escalating global disease burden. In the largest study on physical activity behavior change by Rand Europe in 2018, results showed the effectiveness of incentives to make people more active. This year, Rand Europe conducted a new study – The economic benefits of a more physically active population, which shows how an active population can add $100 billion to the world’s GDP each year.