Discovery Ltd., South Africa's leading financial services company, today issued a landmark announcement that Vitality will be launched for the first time in South America through partnership with Saludsa and Equivida in Ecuador.

Vitality, the world's largest, science-based, behaviour-change and health promotion platform, extends its Shared-Value insurance model to South America, as part of an international expansion initiative, promoting physically active and healthy societies through partnership with the world's leading insurers.

Vitality's Share-Value model is consistent with Salsudsa and Equivida's campaign of: "chau (goodbye) excuses!" The partnership marks a milestone for Ecuador, as the country's first wellness program of such significant magnitude. Both companies have made an important investment in generating positive change for Ecuadorians, and helping them to embrace healthier lifestyles.

Vitality Ambassador, Carles Puyol, triple winner of the league of champions and World-Cup winning professional footballer, attended today's partnership, in a bid to inspire Ecuadorians to lead healthy lives.

Media contacts:

In Quito with Evelin Díaz G.
Email: ediaz@ambacomunicaciones.com Cell: 0999248353

Guayaquil Omar Fiallos
Email: rrpp@ambacomunicaciones.com
Cell: 0985544781
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