A ground-breaking new behaviour change study by leading independent research institute RAND Europe, has shown that Vitality incentives combined with Apple Watch deliver dramatic and sustained improvements in physical activity levels.

Discovery Ltd., South Africa's leading financial services company, today announced a Vitality partnership agreement in Argentina, through collaboration with Prudential Seguros.

The agreement will pave the way for introduction of Vitality's Shared-Value insurance model to Argentina, and builds on the international expansion of the world's largest, science-based, behaviour-change and health promotion platform, to support physically active and healthy societies in partnership with the world's leading insurers.

Prudential Seguros S. A. is a subsidiary of Prudential Financial Inc. which offers life insurance in Argentina and will become the country's exclusive provider of Vitality.

The partnership brings Vitality's international footprint to a total of 20 countries, improving the lives of over 8.9 million people globally, and supporting extension of Discovery's Shared-Value model of insurance across the globe.

Commenting on the announcement, Barry Swartzberg, CEO of Vitality Group said: "This partnership brings our proven platform to Argentineans who, faced with increasing rates of heart disease and diabetes, are recognizing the importance of regular physical activity and improving and maintaining their health."

Mauricio Zanatta, President and CEO of Prudential Seguros commented: "As insurers, we know that physical activity is a measure of mortality risk. With this partnership, we are leveraging technology and data that can help people make better decisions and live healthier lives. In turn, as a business we gain increased loyalty from customers and a strong differentiator in the market."

Media contacts:

Iván Amadeobr
54 11 4891 5058
54 911 6116 8928
ivan.amadeo@prudential.com

Susana Maggiorini
54 11 3056 6631
susana@speconsultores.com.ar