Tawuniya Vitality Program offers health benefits and exclusive rewards. New program is a first for the Kingdom, the Middle East and North Africa
RIYADH, October 25, 2020 - The Company for Cooperative Insurance, Tawuniya, the Kingdom’s leading insurance companies, has launched Tawuniya Vitality in partnership with Vitality Group, the global leader in integrating wellness benefits with life insurance. Part of Discovery Group, Vitality operates its Shared-Value Insurance model in 25 different markets, with over 20 million members globally. The new program is a first for the Kingdom, the Middle East, and North Africa.
Tawuniya Vitality is the first wellness program of its kind in the Saudi insurance market designed to provide a unique health experience for Tawuniya’s customers. The program, which is built on behavioral scientific research and proven application, sets personalized goals based on an individual’s fitness level, recommends healthier lifestyle choices and offers rewards for improving overall well-being.
Tawuniya Vitality encourages members to achieve their fitness goals by offering the opportunity to earn Vitality Points which in turn leads to members earning rewards. Rewards that members have access to include the opportunity to fund their wearable devices such as Apple Watch and Fitbit by reaching monthly physical activity goals, a free coffee from Dunkin’, Diet Centre meal coupons, and tickets for Muvi Cinema.
The program is available for all of Tawuniya’s health insurance clients from the private sector. Getting started is simple - just register through Tawuniya’s website and download the Tawuniya Vitality app.
The registration process includes the Vitality Age assessment, which is a measure of how healthy you are relative to your actual age. The program will then set personalized monthly and weekly fitness goals. Once members achieve their goals, they are awarded Vitality Points which qualifies them for rewards and moves them into one of four Vitality Status levels: Bronze, Silver, Gold and Diamond.
Tawuniya’s CEO Abdul Aziz Al-Boug said, "We are pleased to be launching this program in partnership with Vitality Group. It is an exciting new concept for the Kingdom, while remaining consistent with Tawuniya's commitment to our clients’ health and well-being. We are reinventing the medical insurance experience and changing our clients’ approach to their own health, which will effectively enhance the quality of life in our society."
"The thinking behind this new concept is to provide a benefit for both the consumer and the company. Consumers will be provided with personalized, digital support to enjoy healthier lifestyles, which will in turn lead to insurance bonuses and discounts, made available because of a decrease in medical insurance payments.
"We look forward to playing a fundamental role in changing the medical insurance practice of paying medical expenses claims and to creating a real partnership which will enhance our clients’ health, focused on health awareness and prevention. The program reflects our vision of making Saudi society healthier."
Vitality Group CEO Barry Swartzberg said, "This new program, which is the first of its kind in Saudi Arabia, was developed through our exclusive partnership with Tawuniya. Its goal is to create a new medical insurance approach aimed at rewarding people for investing in healthy lifestyles."
"We believe the Saudi insurance market and Saudi society are ready to participate in this ground-breaking program which encourages people to play a more active role in managing their own health."
About Vitality Group:
Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending smart tech, data, incentives, and behavioral science, we inspire healthy changes in individuals and organizations. Vitality brings a global perspective through successful partnerships with the smartest insurers and most forward-thinking employers around the world. More than 20 million people in 25 markets engage in the Vitality program. For more information, visit