Seguros BBVA México strengthens its individual life product to improve the health, quality and lifestyle of its policyholders

As of September 2020, Seguros BBVA México is the leader in bancassurance by issued premium.

Seguros BBVA México strengthens its individual life product to improve the health, quality and lifestyle of its policyholders

  • Thanks to the alliance it established with Vitality, its customers will have access through its app to a loyalty program based on encouraging the well-being of the insured, allowing them to improve their daily health, and granting rewards in establishments such as Amazon, Starbucks and Fitbit In the beginning.
  • The insurer has the largest offer of digital insurance, for which the insured can contract from the application or the BBVA Mexico portal, with the possibility of having advice at all times.
  • By 2021, the insurer will continue to promote the digitization of its product offering, in addition to having innovative insurance products that help them take care of themselves, their loved ones, their assets and their finances.

For Seguros BBVA Mexico, one of its priorities in the strategy is to develop products that help people to ensure their health, life, assets and finances. For this reason, for more than five years it has sought to introduce value propositions to the market that allow policyholders to have comprehensive protection, appropriate to their needs and that also contains benefits that allow them to take care of their health, both physical and financial.

In this way, you improve your individual life insurance with unique conditions, seeking the greatest benefit for the insured from the moment of contracting, and giving the beneficiaries the attention and confidence necessary at the time they make the insurance valid. Through the ‘BBVA Life Insurance’ a benefit plan is granted from the moment the policy is issued that seeks to improve the health and quality of life of the insured.

This benefit plan is carried out in conjunction with Vitality, a company with many years of experience on a global scale, and which developed a platform to monitor the health and physical activity of clients and according to their good health behavior they are granted rewards at stores like Amazon, Starbucks, and Fitbit initially.

Challenges that help the insured to meet health goals according to their profile, which is established by their gender, age and habits, are set by means of a digital monitoring by means of a smart bracelet or ‘wearable’. In addition, through the Vitality application, the client will have access to questionnaires that help them determine what aspects of their physical, mental and social health can be improved to achieve well-being in all areas of their life.

For Edgar Karam Kassab, director of Seguros BBVA México, the objective of the insurer is to help people to have insurance coverage and services that support them in life, that help them stay healthy and that support them when an unfortunate event occurs. that impacts your health. “For this reason, the alliance with Vitality - Karam stressed - complements the current life insurance offer, because it adds value to BBVA Mexico's strategy of generating a culture of foresight in the public and supporting the health care of our clients to improve their quality of life ”.

The executive explained that the insurance company plans for 2021 to continue promoting the digitization of the insurance offer, offering BBVA Mexico clients and non-clients products appropriate to their life cycle and needs, promoting the culture of the foresight, being close to them, improving their quality of life and encouraging healthy lifestyles that can translate into lower risk for each of them.

To contract Life Insurance, clients can do so through the portal, or in branches. On average, a 35-year-old person can be insured for $ 600,000 pesos for less than $ 10 pesos a day. This cost varies according to the age and insured amount chosen.

Vitality is a pioneer in its field, with many years of experience and a global presence in more than 27 markets and 20 million members. Its program is endorsed by institutions such as Harvard Business School, and has been recognized by magazines such as Fortune for being a successful company that creates shared value for society.

About BBVA Mexico

BBVA Mexico is a leading institution in Mexico in terms of portfolio and deposits. Its business model, based on the customer as the business center and leveraged on continuous innovation, as well as the best technology, allows it to offer banking services to 22.2 million customers. To offer better customer service, it has the broadest banking infrastructure in the system, made up of 1,814 branches, 12,923 ATMs and 469,055 total point of sale terminals (figures as of August 2020). Continued investment in alternative channels to the branch has allowed 11.3 million clients to provide fast, easy and secure access to financial services through digital banking. Additionally, through bank correspondents it has been possible to increase the hours and points of sale in 37,223 stores and associated businesses. Corporate Social Responsibility is a constant in the banking business and through the BBVA Foundation in Mexico, education, culture and care for the environment are promoted.

About Vitality Group

Guided by a central objective of making people healthier, Vitality is a leader in improving health, with a focus on promoting quality of life. Combining smart technology, data, incentives and behavioral science, it inspires healthy change in individuals and organizations. Vitality brings a global perspective through successful partnerships with the smartest insurers and most forward-thinking employers around the world. More than 20 million people in 27 markets participate in the Vitality program. For more information, see