Vitality, the world's leading wellness platform, arrives to the country in partnership with Prudential Seguros to help Argentines have a better life standard.

Buenos Aires,
March 4th, 2020

  • Vitality is the world's leading wellness platform, with more than 16 million users in 23 markets;
  • Vitality helps to improve the quality of life through personalized activity goals and recognizes the achievements with rewards such as coffees, movie tickets, urban travel vouchers and even a smartwatch and life insurance reimbursements.
  • Its launch is exclusively presented together with Prudential Seguros, the first company that includes it as a supplement to its insurance policies.

Vitality is the leading wellness platform for behavioral changes, which uses the power of incentives, data and behavioral economics to inspire individuals and organizations to live a healthier life. Its launch is exclusively presented together with Prudential Seguros, the first company that includes it as a supplement to its insurance policies.

Vitality is a personalized and engaging program that can be accessed through a fun-to-use mobile application. Members receive a personalized goal each week and activities are recorded through a smartphone or activity tracker that measures steps and/or heartrate. As members meet their physical activity goals they can earn weekly rewards.

"We're thrilled to be able to offer Vitality's powerful behavior change platform, to the people of Argentina. We're committed to making people healthier around the globe and welcome the opportunity to extend our footprint in South America." Says Alan Pollard, Vitality Group President of Product Innovation

Vitality rewards the achievements of its members with weekly rewards such as movie tickets (Cinemark / Hoyts / Cinemacenter), coffees (Starbucks / Café Martinez), and urban travel vouchers (Cabify); monthly prizes of 20% discounts on the purchase of a Garmin device and the possibility of getting up to 100% refund on its purchase; an annual reward of up to 12% on the annual premium of their Prudential Life Insurance Policy.

In Argentina, Prudential Seguros, a life insurance industry leader, is the first company to offer membership to the Vitality Program, included as a benefit and supplement to its insurance policies. "This alliance allows us to reinforce our goal aimed at the Total Welfare of our clients, which includes not only protecting them financially, ensuring their future and for their families, but also ensuring that they live longer and better. In this case, through a leading global welfare program. Indeed, this adds value to the communities in which we operate as well as contributes to reducing the cost of the insurance" stated Mauricio Zanatta, President and CEO of Prudential Seguros.

The launch is taking place in Buenos Aires with the participation of the Argentinean brand ambassadors: former Olympic swimmer José Meolans and sports journalist Catu Bonadeo. The press conference will be hosted by Juan Pablo Varsky and the launch cocktail will be conducted by Sergio Lapegüe.

From May 2020, Vitality will be also available to companies through Wellcorp, with the aim of improving the productivity and commitment of employees through the enhancement of their health, which also will impact in companies' profitability.

According to the World Health Organization, one of the four risk factors that lead to four chronic diseases (cardiovascular, respiratory, cancer and diabetes) is physical inactivity - along with an unbalanced diet, tobacco use and excessive alcohol consumption. In Argentina, 67.76% of deaths are caused by one of these factors. Vitality encourages positive changes in their members through an active life in order to overcome a sedentary lifestyle.

For further information please visit:
To request more information, please contact:
RM Consultora. Agustina Massa – (011) 4195-2794 @rmconsultora
Prudential Seguros: Ignacio Saber – – (011) 2758-2460

About Vitality Group:
Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending smart tech, data, incentives, and behavioral science, we inspire healthy changes in individuals and organizations. Vitality brings a global perspective through successful partnerships with the smartest insurers and most forward-thinking employers around the world. More than 16 million people in 23 markets engage in the Vitality program. For more information, visit

About Wellness Services:
In Argentina, Vitality is operated by Wellness Services S.R.L. and WellCorp, its corporate division. For more information visit:

About Prudential:
Prudential Seguros S.A., is a company affiliated with Prudential Financial, Inc., which markets life insurance in Argentina. For more information visit:

Prudential Financial, Inc. (NYSE: PRU), a financial services leader and global investment manager with more than $ 1.5 trillion in assets managed as of December 31, 2019, has operations in the United States, Asia, Europe and Latin America. The talented and diverse employees in the different areas of the company are committed to helping individual improve their lifes creating financial opportunities for all of them. The symbol of the Rock that characterizes the company as an icon of strength, stability, experience and innovation for more than a century. For more information, visit